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Fri, Mar. 9th, 2012, 06:44 am
Sell The Excuse: Overcome other people's cognitive dissonance by embedding what they don't want to d

Sell The Excuse: Overcome other people's cognitive dissonance by embedding what they don't want to do inside a velvety layer of plausible deniability http://onpoint.wbur.org/2012/01/25/yuck-the-science-of-disgust