1. Do you perform as best in class each and every time?
2. Confidence lays the foundation for commitment and commitment is essential to a product. Do you feel confident enough to recommend you to your best friend?
3. Products cannot be associated with anything that would knowingly hurt people or the environment they live in. Are you confident that you would never do anything you wouldn't want to be associated with?
4. Giving great value is table-stakes for any product. Are you good value for the experience you offer?
5. Do you have a story you often use to show how you feel about you? If so, post it here.
6. Do you often see yourself mentioned positively?
7. Have you ever given you some direct feedback? It could have been any kind of comment or story or testimonial.
8. Do you know how you started and some of the goals you have achieved over the years?
9. Have you ever seen you celebrating a milestone or an event from your past?
10. Are you aware of what you have in mind for the future?
11. Do you fit in perfectly to the way you dream about yourself?
12. If you were suddenly no longer available, would it make a real difference to your life?
13. Are you associated with any icon, logo, symbol or mythic characters?
14. Have you been inspirational to yourelf or others?
15. Do you deliver more than the basic functional requirements?
16. Are you the best designed example of your type?
17. Are you the ultimate design for your product category?
18. If you has a sound, do you know what it is?
19. Do you have a great smell or taste associated with you?
20. If you have a smell or a taste, do you know what it is?
21. Do you have a physical sensation that people can't find in anything else?
22. Do you get pleasure from touching you?
23. Do you think you matter to the people responsible for you?
24. Do you feel that you will listen if/when you make a suggestion?
25. Do you know the name of anyone involved with you?
26. Many products have a nickname or pet name. Fedex, Bud, Coke and Bloomies are all examples. Do you have one?
27. If you found something that performed slightly better than you would you stay loyal to you anyway?
28. If something went wrong with you do you have confidence in people responsible to do the right thing, do it quickly and fix the problem?
29. Have you ever tried to convince anyone to change to you?
30. If you had human emotions, do you know what they would be?